Spotify Blue Note collaborative playlist

I´m just sending CVs and finishing stuff at home in Berlin, willing that the sun goes a little bit up in the sky, and I though  that I would like to make a collaborative playlist for those Spotify users around. Here it goes:

RoyRoy -Blue Note!

Starting with the awesome Ron Ayers and some other bossa-nova tracks that I personally admire.


Other music sites I use are:


Feel free to add songs and add me as a friend if you like! 


Samsung’s campaign in Madrid

gasolinera M-40 DGT image
4 de diciembre de 2012 / Madrid gas station

Samsung praises their clients fidelity giving 50 € free in gas to all those that can show a Samsung device. This action had side effects as creating a huge traffic Jam and getting the gas station closed by authorities.

Translating the post written by Nicholas in :

The campaign was profitable ?

At the time to evaluate the economic cost of the campaign, we get out the costs:  People that is in charge to make the campaign work + the gas that has been given out from the Samsung official account in twitter says that around 1000 persons benefit from the campaign:
50.000 € spent.

The profits are the following:  twitter mentions, Facebook, new fans, new followers, mentions in blogs and online newspapers, mentions in TV, radio, etc… That is hard to value, but if we calculate that 30 seconds in TV cost around  9.600 euros, and that a tweet, in this case the hashtag #enseñatugalaxy, was seen by more than 45.000 people,  the number of blogs and newspapers that published a related story are more than a 100 (Approx. data)
The profits can be valued in: 143.000 euros.

So using the ROI formula : (beneficio obtenido – inversión)/ inversión x 100 = 186

143000 – 50000 / 50000  = 186

So for each euro they spent they had a return of investment of  1,86 euros.

Now, with all my respect to puromarketing, that I follow in Twitter: I understand that all this are approximate data. But you cannot really calculate ROI this way.
First of all there are more operative costs. Samsung for sure invested more that only gas in this campaign. Marketing people + Authorities  plus I’m sure they had to pay the gas station and some fines. So definitivaly not 50000 €.
According to tweetreach #enseñatugalaxy had a reach of 74000  and about 79000 impressions. More than puromarketing says maybe because I’m posting this later. But even like this, where is the 143.000 € calculation coming from ?

And in the other hand, not all the mentions have been positive, I’m sure people that have been hours in the car just because of this marketing action have blamed Samsung, their personal and their mothers. Specially the ones that had to pay fines by the police.

I’m sure the only ones that are able to sensible measure ROI for this are the Samsung people itself with all the data. Any attempt to calculate this out of speculations is not feasible.

So has been this campaign profitable or just pure bluff ?  Time will tell.

To summarize, more than ROI, what I would evaluate in a campaign like this is if the branding action has been positive. If the people is more aware of the Samsung brand and if they are more likely to get a new galaxy in the following months after this. Or not.


Parkour, también conocido como l’art du déplacement (el arte del desplazamiento), es una disciplina que consiste en desplazarse de un punto a otro lo más eficazmente posible, usando principalmente las habilidades del cuerpo humano. Esto significa superar obstáculos que se presenten en el recorrido, tales como vallas, muros, paredes, etc. (en ambientes urbanos) e incluso árboles, formaciones rocosas, ríos, etc

Ayer en Rüdersdorf conocí a unos chicos que practicaban este deporte y me quede sorprendido de su habilidad y el nivel de riesgo con el que lo practican.

Mas videos sobre “parkour”

Live with intention. Walk to the edge. Listen hard. Practice wellness. Play with abandon. Laugh. Choose to live with no regret.
Alexander Polli

Chemiewerk Rüdersdorf. The DDR Chemiegigant

Today I’ve been visiting for the second time the abandoned phosphat fabrik Chemiewerk Rüdersdorf. Finally found what kind of thing they did here, still need to research the dates and more, but translating the product this is what it says:

  • the most effective feed phosphate for animals
  • producing a high quality end feed with mineral mixtures
  • for all species used in accordance with their mineral requirements
  • from chickens to bulls
  • for small animals such as goats, rabbits, fur-bearing animals, like cats, dogs, racing pigeons, ornamental birds and commercial fish

rükanaVEB Chemiewerk Coswig SAMSUNG DIGITAL CAMERAIt seems that in the last period they produced feed phosphat, this chemical balls that are used to feed almost anything.What I would really like to have is a timeline with the diferent periods of this factory since as far as I know it has been:

  • 1900 – 1939 Firma “C.O. Wegener” – starting 1900 they produced cement (Before WW2). The place was not chosen deliberatly, Rüdersdorf factory is located nearby a limestone natural resource.
  • 1939 – 1945 In World War 2 period the fabric was used to produce Bauxite.  Bauxite is the base to produce aluminium.
  • 1945 onwards the soviets dismantled the place completely and in 1950 with new owners it became “VEB Glühphosphatwerk Rüdersdorf” making “Rükana” (hydrothermal defluorination of a mixture of rock phosphate, Phospohorsäure and soda)
  • In 1961  annually provide 200,000 tons of sulfuric acid and about the same amount of cement.
  • 1979-1999 The chemical plant Rüdersdorf integrated into the newly formed “VEB agrochemicals Piesteritz” and now formed part of the operation “Coswig”.  With German reunification, then decreased unit sales and also due to shady investors could no longer avert an end to the production and the closure of the chemical plant in 1999.  No clue what happened exactly in this 20 years, the source of this information is the DDR archive in Wikipedia and rottenplaces.

The last documents and invoices found are dated 1998 under the name Futterphosphat Rüdersdorf. So I guess they produced Rükana in their latest period. No clue about the real history or plans with this place in the latest years since, as my father says, not everything is on the internet. Maybe I will have to ask some senior neighbours in Rüdersdorf but I’m afraid my Deutsch is still nicht so gut.

Chemiewerk Rüdersdorf
Chemiewerk Rüdersdorf rooftop

Related: Video Chemiewerk Rüdersdorf

La bola de espejos mas grande

Esta bola de espejos fue creada sobre una base de fibra de vidrio en los años 80 (1986).

Carlos bola_1

Especificaciones técnicas a rellenar por Carlos:

Diámetro: 140 cm

Tamaño del espejo: 1,5 x 1,5 cm

Material : Fibra de vidrio

Movimiento : Motor interno 3 rpm con crapodina interna

Destino de la esfera: Discoteca zona Puente Saavedra (Cap Fed)

Año : 1980


Tiempo de trabajo: 15 dias


Mirta pegado de espejos

Carlos Cortado de espejos


Carlos bola_2  Carlos Bola_3

Looking for a new position in Berlin

This days is not easy to find a job that lasts long in a startup.

So we often find ourselves finding a job once again in the same year, time after time. The trick is to keep positive.  To change is good and it’s even better if in the new place you learn something new.

Here it’s my CV:

Download Martin Fasani CV


Still in B level Deutsch. Keeping on my studies next 13 January 2013 in Kreuzberg Volkshochschule.

Año 2012. Berlin.

El comienzo de algo nuevo.
Aprendiendo un nuevo idioma, estudiando Marketing, visitando fabricas abandonadas en solitario y comenzando a descubrir la fotografía en 3D.
Dedicado a mi padre que me ha inspirado muchas veces a descubrir nuevos horizontes. Que me ha mostrado que no todo esta en internet aunque creamos lo contrario.

Los Fasani son:
Carlos Fasani
Especialista en electrónica y programación de microcontroladores. Con Carlos realizamos modificaciones a un panel de Leds Peggy2 para enviar datos por USB y poder visualizarlos en tiempo real.
Carlos tiene un extenso historial de trabajos en diseño de dispositivos electrónicos para seguimiento satelital y es un investigador curioso con todo lo relacionado a la electrónica y el diseño industrial.
Martin Fasani
El que escribe es un profesional acreditado en publicidad online. Microsoft Bing Ads y Google Adwords
Programador y investigador de nuevas tecnologías. Interesado en la electrónica y la comunicación entre distintos dispositivos.
Javier Fasani
Mi hermano es músico, toca los teclados en la banda argentina “Caña de Azucar” y también usa la tecnología en todo su potencial.

Nel Fasani
Mi hijo vive en Touluse, Francia. Tiene 7 años y esta también comenzando una nueva etapa en su vida.